Pixallure Design Receives Five First Place Awards from the American Public
Transportation Association
[Mobile, AL—August 23, 2005] –Pixallure Design LLC, a Mobile-based design and
brand development firm, today announced it received five first place awards for creative
excellence in the American Public Transportation Association’s Annual AdWheel Awards
Competition.
The winning entries included categories in 1) Advertisement-promotion; 2) Brochure;
3) Illustration; 4) Bus design and 5) Poster.
According to Paula Dicks, Marketing Director for The WAVE Transit, “The re-branding
efforts of Pixallure has resulted in increase in ridership of 15 percent, stronger visibility
and an overall change of perception of transit in our community. We are thrilled with this
award and know it is the result of a lot of hard work.”
The re-branding efforts are part of a long-term strategy designed to educate
the business community and others about what services are available, the
hours, pricing and how to access the system. Our objective was to introduce
the new name/ brand and make the system more inviting for business people.
By brightly painting these buses in a water motif, and recapturing space on the sides of the
bus for our own promotion (instead of advertising), our strategy was to energize the community
about its progressive, forward-thinking transit system.
About Pixallure Design LLC: Pixallure Design is a graphic design and brand development firm offering its clients a full range of strategic brand management solutions, including identity programs, logo development, brand and positioning strategies, marketing communications programs, print and interactive advertising, brochures, packaging, Web site design, and specialty/promotional products.For more information on Pixallure Design, visit www.pixallure.com, call 251-
432-6003 or email info@pixallure.com.
Contact: Terry Edeker, President
251.432.6003 Ext. 102 or tedeker@pixallure.com
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