What is SEM & SEO?
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to your web site from top rank organic (free) positions of Google® and the other major engines. Simply put, it is an essential marketing tactic that helps you “get found,” by your potential customers on the web.

SEM/SEO Benefits include:
	SEO focuses on using the best keywords for your site to drive quality traffic
	SEO concentrates on using proper design techniques including the proper names, code and language used for your site
	SEO helps to establishes the proper navigation and site structure, which are critical features for your site
	SEM allows links to your site to be seen from hundreds of other sites
	SEO focuses on ranking in search engines, directories, and other social media

SEO is cost effective but takes time. The results are gradual and improving organic rankings typically takes months. However, optimized sites do not drop off the first results page even when marketer spending slows or stops, like with paid search.

SEO delivers long-term results that support any search marketing campaign. So, SEO becomes crucial for marketers who want to make sure their company is ranking high in results to their brand, product, services. Marketers should view paid search advertising and SEO as complements to each other.

Give us a call today for a FREE SEM/SEO analysis.